I am excited to say that I got to speak with Ray Miller a Realtor with Rubloff Residential Properties. He is the newest member of our interview series People in the Network Making a Difference. Ray Miller is a great example of an early adopter in using technology to further his real estate business. Read my interview with him to find out more about his successful websites that are producing business, his social networking strategies and successes and his knack for not only utilizing new technologies, but also teaching his coworkers to use them as well.
Name: Ray miller
Title: Broker/ Associate
Company:Rubloff Residential Properties
How long have you worked in the real estate industry?
I have been with Rubloff for exactly one year. Before Rubloff I was with Keller Williams Lincoln Park in Chicago since 2002. I have been a licensed Broker for over 22 years.
Is there anything in particular that drew you to Rubloff?
First of all you make a decision on where you want to go based on the people and I just don’t think there are finer people out there. They’re very savvy with technology, their reputation is outstanding, and I’m supported and I wanted that for my clients and for myself. It has been a really rewarding move, both personally and professionally.
Mark Pullinger mentioned that you are an early adopter of technology. How long have you been using technology to further your real estate business?
Well, from the minute I began selling real estate full time I realized that the next wave was really the internet. So I started investing the time, energy and money in making sure I had a presence on the web.
Once I understood the importance of SEO and the time necessary to do it well, I realized I needed to work with a website, and this is going back 8 years, that would take care of that search engine optimization for me. I had started out meta tagging, using companies like Overture. This turned out to be very time consuming so I searched for a site that not only looked good but placed my site on the Internet where prospects would be able to find me. My research pointed me to a website vendor call Number 1 Expert. I still get very positive results with my No. 1 Expert Website, http://www.raymillerrealty.com/. I chose them because they actually place my website with my key areas of focus out into the internet. And I have to say I can directly account dollars made directly to leads that come from that website.
Now I am trying to do the same thing with the Rebrandable from Rubloff, http://www.raymillerrealestate.com/. What I am finding is working with the Rebrandable is cross breading it with the No. 1 Expert site. My clients like the search engine on the Rebrandable with the Polygon Tool, and being create their own map boarders. The search tool on my Number 1 Expert site is linked to the Rubloff Rebrandable which exposes prospects to the search tools and other Rubloff tools and information.
I have found that when I set up clients on an MRED/MLS search, prospects still go out into the net and use other tools. If I teach them about the Rubloff map tool they have a source that I can work with them on and yet they have complete control over the search parameters. Clients can go up or down in price, change areas, etc.
Do you have everyone that comes to your websites create an account? Are you capturing leads through registrations? (more…)