If over 80% of all web interactions begin with a search and 85% of all clicks happen in organic terms in search results then why aren’t you doing more to help out your website’s best friend- your Blog?

Your company’s blog truly is the best friend for your website. While your website hosts all of the pertinent information about your company and the products or services you offer, it is limited to a static amount of space. You can only have so many tabs, links and pages before your website becomes too complex to navigate and your potential customers become frustrated with trying to find the information they want. A blog offers unlimited space to advertise your products/services, knowledge and brand. Plus, as a bonus, blogs are continuously updated and this inflow of information and content offers a great boost for your websites SEO.

Your Blog = Organic Search Traffic

With this in mind you should focus on how your blog could capture those organic searchers. This means focusing your blog around the information your customers want.

1. Keywords- Find out which keywords your customers are using to find your site. If you know anything about Search Engine Optimization (SEO) then when you planned your website you more than likely had to decide what keywords you wanted to target. Now what you want to do is find out what customers are searching. This may mean contacting your website provider. Do the two match? If not, you might want to re-evaluate your keyword strategy.

2. Write with them- That’s right. Actually use those keywords as content for your website and your blogs. If customers are searching Las Vegas Foreclosures, use this term as a topic for your blog. Make a category out of this topic.

3. Name Your Blog- When in doubt, name your blog after one of the keyword terms that customers are using to find your website. This will only increase your chances of being found on a search engine.

Active Website has blogging solutions for our Enterprise Network Members. Want to see some of them? Check out the links below. If you would like to find out more about the Enterprise Network and our Blogging solutions contact us.

• Rubloff Residential: http://rublogg.com/

• Reinhart Realtors: http://blog.reinhartrealtors.com/

• Kentwood Companies: http://blog.denverrealestate.com/

• Residential Properties: http://blog.residentialproperties.com/

• Sonnenalp Real Estate: http://blog.sonnenalprealestate.com/ 

• Wright Kingdom Real Estate: http://blog.wkre.com/

• Windermere Tri-Cities: http://blog.windermeretricities.com/