I just finished taking a quiz on the Realtor Magazine’s website and got an 8 out of 10. Turns out I know buyers and sellers! The quiz I took was “How Well Do You Know Buyers and Sellers?” Question #8 stood out to me as a website developer and technology solution provider. I feel that Active Website offers a great solution for this issue, but first lets review the question.

Question: What do buyers particularly value when visiting a real estate website?

Answer: Photos – “Buyers love photos – 86 percent said photos were ‘very useful’ on a Web site, which was the highest ranked…”

Active Website offers Individual Property Websites as part of our Enterprise Platform. IPWs allow for an unlimited number of photos, just what the buyers want. While providing each property with a unique webpage to boast its features, these websites will engage buyers and impress your sellers.

Other Benefits of Individual Property Websites:

• Every Individual Property Website is linked to IDX – pulling the information from the MLS listing onto the IPW to avoid repeating the data entry
• Multiple templates are available
• Different template designs appeal to lower, mid-range, and higher-end property themes
• Unique domain names available, e.g. www.123mainstreet.com

IPWs are also a great ROI tool for brokerages who can sell this service back to their agents. IPWs allow for an agent photo and contact information and these websites with unique domain names can be used to track sign-rider or print ad traffic, as well as general traffic. To find out more about individual property websites contact us now.

If buyers want photos, you should give them what they want. How are you approaching this important feature?

Take the quiz for yourself: Realtor Magazine Quiz

view one of our client sites for a review of this technology Denver Real Estate