A couple of weeks ago we talked about using video to “Tackle Tough Real Estate Questions.” While video is a great tool, it is something that needs to be done right in order to be perceived well. A well thought out, well produced video can go a long way. Your video may be simple but it needs to look professional. As a result, I thought it would be great to give some hints and tips to making a great video. Business Week recently posted an article about “Making YouTube Work for Your Business.” This article gave a few suggestions that I thought were practical and easy enough to implement.
Here are Carmine Gallo’s suggestions for effective videos:
- Keep it short…Keep your YouTube clips under three minutes.
- Make it loud and clear…Use a microphone other than the one built in on the camera you use.
- Avoid bulleted PowerPoints…Presentations don’t transfer well on tape, if you have a presentation be sure to edit the video with full shots of the slide.
- Use good lighting…You don’t need flood lighting, but be conscious not to deliver your message in a dimly lit room.
Seems simple right but more often than not people make videos cluttered and less interesting. In October the Kentwood Companies of Denver did a great job of posting video of their Real Estate and Economic Forum. They used their blog as a platform to give background on the topic and then posted the video of the presentation. This is a more formal use of video. See their videos here.
I also found a real estate company in Louisville, KY who posts web-casts on their website. Their videos are very basic and entail one of their agents talking about a subject important to their customers. It is easily filmed in front of their office and nicely edited. Take a look here.
Video is a great way to expand your digital footprint. Think about the creative ways your company can talk about important topics or any events that you might be able to film. Questions or topics that affect your local community are a great place to start. If you were a home buyer moving to your town, what would you be interested in knowing? Start simple.
To read the full Business Week Article click here.
Video captures the sounds of the property…the birds singing in the back yard, the ocean lapping along the coastline and the community.In addition to live narrated videos of property, do a series of community videos about the area you service. These are just as important to attract folks to come, visit, buy who have never been to your area before and who might not come without them.
Leave a comment
RSS feed for comments on this post. TrackBack URL