In the last few weeks we have posted a few different videos that essentially accomplish one thing: taking a complicated topic or a current trend many may not know about and explain them in ‘Plain English.’

This got me thinking… this is a concept that Brokers and Realtors should really consider. We hear all the time that the one thing missing from real estate companies and their online presence is the ability to distinguish themselves as the ‘knowledge experts’ in their market. Rather than following current trends and trying to hide the fact that the current real estate market is struggling, why not face it. Position yourself as the expert. Instead of hiding, educate people using these simple video storyboards.

Why not explain the home buying process to first-time homebuyers in a short, fun video that everyone can understand? Or explain the current market trends in your specific area? I realize that not every subject can be addressed using a video but the underlying message is…

Brokers need to start addressing the tough questions in clear and concise messages.

The last video we posted “Mortgage Banking Meltdown” takes a complex topic and explains it in a way that is easy to understand. You’re not left feeling confused or unsure, it helps you understand what is really going on. It educates.

What Real Estate needs to understand is that it’s not just about selling anymore. Brokers need to open up to the realities of today’s market and provide people with information. The Broker that positions themselves as a knowledgeable, informative resource on the trends and topics that are hitting our markets today bring a new level of respect to their brand.

If nothing else, it’s something to think about. Why are so many real estate websites not addressing any of the issues that buyers and sellers are facing? These simple, educational videos are one idea.