Tackle the Tough Questions Using Video

November 24, 2008

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In the last few weeks we have posted a few different videos that essentially accomplish one thing: taking a complicated topic or a current trend many may not know about and explain them in ‘Plain English.’

This got me thinking… this is a concept that Brokers and Realtors should really consider. We hear all the time that the one thing missing from real estate companies and their online presence is the ability to distinguish themselves as the ‘knowledge experts’ in their market. Rather than following current trends and trying to hide the fact that the current real estate market is struggling, why not face it. Position yourself as the expert. Instead of hiding, educate people using these simple video storyboards.

Why not explain the home buying process to first-time homebuyers in a short, fun video that everyone can understand? Or explain the current market trends in your specific area? I realize that not every subject can be addressed using a video but the underlying message is…

Brokers need to start addressing the tough questions in clear and concise messages.

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The Mortgage Banking Meltdown Explained

November 21, 2008

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Zoning out to the local news last night I was snapped back into reality as the reporter stated the latest economic prediction: the recession will last into 2010 and that unemployment rates will sit around 7.5% next year. It seems like awfully dismal news. In fact aren’t we trying to boost our moral right now? I am sure you have noticed the early holiday season beginning mid-October, the declining gas prices (thank you OPEC- for fueling our addiction to your oil!) and not to mention the constant parade of financial advisors still encouraging to invest; buy low, sell high. But how am I supposed to buy low when I have no money to spend?

It’s not that long ago those experts were trying to explain this financial crisis we are in. While I have had my fill of CNN experts and Financial Analysis’ jumbled messages blaming the housing industry, the banking industry and countless others, I have found some clarity. It is a refreshingly simple video that explains the “Mortgage Banking Meltdown.” Colorful, descriptive graphics relay a complex issue with simple narration in under 3 minutes. I found that the few minutes it took to watch this video did a much better job than three plus months of news anchor chat.

Beyond explaining one of the reasons behind our financial woes this video evokes a powerful question for the housing industry:

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First-Time Homebuyers are Eligible for $7,500 Tax Credit

November 13, 2008

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There is a lot of hype circulating about the new law passed a few months ago through the Housing and Economic Recovery Act of 2008. The law passed is a tax credit that will be available to First-time Homebuyers, up to $7,500. The idea is that it will help people afford their first home and in turn stimulate the economy, hopefully building confidence once again in the American Dream.

While initially the tax credit sounds like a great deal there are a few restrictions and limitations in the fine print. Below we will review the basic outline for qualifying for this credit.

First-Time Home Buyer: A buyer who has not owned a principal residence for the past three years. If you are married and you haven’t but your spouse has owned a residence within the past three years, you will not qualify.

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Things to Consider When Building your eBusiness Department

November 7, 2008

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Lets take a look at how to set up an eBusiness Team. These guidelines will by no means define your eBusiness Team but they will help you move in the right direction when creating the department. Keep in mind that this is a learning process. We recommend that you re-evaluate your eBusiness on a monthly basis. 

Follow these steps to get your eBusiness Team started:

  • Forget about Relocation – keep eBusiness as a separate department
  • Your First Critical Choice: Profit Center versus Service Center
  • You must have proper staffing and adequate staffing for your eBusiness to be successful
  • Know where your inquiries are coming from
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It’s Not Too Late! If you’re at NAR, let us know.

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If you want to take your real estate business to the next level in 2009, there’s someone you need to meet here at NAR – Active Website! We are your one-stop shop for everything you need to grow your Real estate business. Armed with a high knowledge of backend programming, Web 2.0 trends, design, SEO strategies, content writing and marketing, we are committed to being the technology provider for market leaders in the real estate industry.

Our foundation is our Enterprise Network. The Enterprise Network provides leading independent brokerages an avenue for joining forces to enable equal standing with national real estate companies. By combining knowledge and experience, as well as buying power, we have negotiated amazing advertising and technology rates previously unavailable to independent firms.

The Network also provides a forum for new ideas, fresh information, and referrals – the best of the best come together in a non-competitive, evolving environment that continues to grow and change, thanks to its members.

The key to the success of our Network – (more…)

 

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