We hear it all the time. When will my house sell? What are you doing to move my property? Why is my house not selling? The typical response – “the market is slow; you need to lower your price.” And the seller responds “I cannot afford to go any lower.” Round and round we go in this battle as frustration sets in on both sides and as a result the house sits, sits and sits. 

So, what do we do? Sitting at a NINJA Conference in Fayetteville, North Carolina I listened as a very smart gentleman showed me how to see an old concept in a new light. That man was Larry Kendall, the founder of the Group, Inc. out of Fort Collins, Colorado. The idea addressed the obstacles in today’s market and especially this problem. 

Carrying Cost…We all hear it but fail to act on this simple concept. In its simplest form, ‘carrying cost’ is how much you will spend until a transaction takes place. (more…)