Podcasting is a superb way for marketers to reach highly targeted niche audiences. Active Website’s fundamental view on the future of podcasting has not altered since last year. As the medium breaks away from its progenitor, Apple Inc., podcasting is becoming a mobile technology that’s popularity continues to grow. Millions are plugging in to download audio files for listening and communicating.

According to eMarketers, “the podcast audience will continue to grow at an impressive rate into the next decade. Podcasts will reach 18 million regular subscribers in 2011, with a total potential audience that year of 55 million people.”

When we look at all the ways podcasting can be implemented, I look to Enterprise Network Member Rubloff and the release of what they refer to as ‘Resident Experts.’ Here they cover a variety of topics in real estate industry news and trends as well as topics that are specific to them. Here’s one to check out: a round-table discussion with three new recruits. This is a great example of engaging content that can be used to recruit new agents and provide general information about your company. Great job Rubloff!

http://rublogg.com/podcast/Rubloff%20Residential%20Properties%20-%20Resident%20Experts%20-%20Episode%203.mp3

Still not convinced? Check out this video on YouTube that explains the basics of podcasting and why it is becoming so popular. http://www.youtube.com/watch?v=y-MSL42NV3c.

Podcasting is here to stay!