Here we go! Century 21 Real Estate LLC just launched a branded Channel on YouTube (http://www.youtube.com/century21). Featuring candid, “emotional” open home tours with sellers and agents doing interviews and voiceovers, the videos are right in synch with the changes we are seeing in Web 2.0. The company is featuring a contest for submissions, with online voters choosing the winners.

The landscape of marketing is changing fast. Your listings are modern day content, and in order to get the most of the Web 2.0 environment you need to distribute this content in as many ways as possible. The work only begins when you shoot the footage. You need to have a local, regional, national and international network for your distribution.

When it comes to property listings and video, you will be steps ahead of the pack if you adopt the Viral trend now!

From Wikipedia: “The term Viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites.”

The best ways to utilize video and make it viral:

• Link your video to large portals.
• Post the video on your website, as well as your blog.
• Make it easy to refer a friend to a video. Referrals create social and viral marketing.
• Link up with partners such as YouTube, and local community blogs. These outlets will get more exposure for your video and provide circular references back to your site.
• Purchase the .tv extension for your URL. The .tv extension can be a dedicated video portal that lends itself to tracking visitors to the video site. This also helps with SEO Search Engine Optimization one more URL with content.
• Get creative and candid with your videos! Web 2.0 is largely about feeling connected via the technology of the webscape.

Have fun and spread the word!