The Enterprise Network is making a switch to Google Analytics, the same analytics solution used by corporate stronghold, RE/Max. The extensive data tracking offered by Google Analytics provides statistical data overlays identifying click paths, distinguishes what keywords are being utilized, and tracks users from outside the U.S..

Using Google Analytics allows us to make better business decisions. When we are able to identify where web traffic is going, what users are clicking on, and where they are exiting the site, we have concrete data that helps us to better design our websites and strategically place Call-to-Action items and other lead generation tools. Knowing which keywords are the most frequently used provides us important data for SEO (Search Engine Optimization). With a higher and higher number of home buyers originating outside the country, having insight into the foreign traffic is pertinent for directing marketing campaigns in this sector of business.

Ultimately, with greater understanding of the traffic to our client sites, we are able to compare and benchmark key performance indicators with other Enterprise Members, thereby observing trends ahead of the curve and positioning our clients accordingly. We are excited to have a unified platform that will connect all of our Enterprise clients. This commitment enhances our mission to provide Leading Private Real Estate firms with the best technology available along with the know-how and expertise on implementing the most current systems. We are excited to make the change and think Google analytics is the right move!

Some Key Statistics:

• National Association of Realtors indicated that 74% of consumers begin the home buying process online, and 75% expect their agent to be Internet-savvy.
• According to industry analysts Borrell Associates, online now accounts for more than one-third of all consumer media time – making it more difficult for advertisers to reach consumers solely through such traditional media as television and print.