We just returned from a training at Rubloff, one of our Enterprise Network members out of Chicago. We introduced the Active technology to over 100 powerful agents. Throughout the week, the most frequently asked questions were about the Agent Rebrandable Websites, so we wanted to address this important topic here. (more…)

Here we go! Century 21 Real Estate LLC just launched a branded Channel on YouTube (http://www.youtube.com/century21). Featuring candid, “emotional” open home tours with sellers and agents doing interviews and voiceovers, the videos are right in synch with the changes we are seeing in Web 2.0. The company is featuring a contest for submissions, with online voters choosing the winners.

The landscape of marketing is changing fast. Your listings are modern day content, and in order to get the most of the Web 2.0 environment you need to distribute this content in as many ways as possible. The work only begins when you shoot the footage. You need to have a local, regional, national and international network for your distribution. (more…)

At Active Website we are helping our clients to utilize our technology offerings to the fullest for selling their high-end Real Estate listings. Active Technology offers many solutions and options for getting luxury listings the best quality exposure. Through Search Engine Optimization (SEO), Independent Property Websites (IPWs) and dedicated Elite Portals, our clients have the best tools for creating exquisite online property presentations. (more…)

The Enterprise Network is making a switch to Google Analytics, the same analytics solution used by corporate stronghold, RE/Max. The extensive data tracking offered by Google Analytics provides statistical data overlays identifying click paths, distinguishes what keywords are being utilized, and tracks users from outside the U.S.. (more…)