“One of the smartest moves you can make for 2008 is to create a single-property website for every one of your listings. The cost is minimal and the benefits are substantial.”

- Denise Ross, INMAN contributor

Once again we want to highlight the importance and effectiveness of the use of Independent Property Websites (IPWs). Besides being a powerful lead conversion tool, they are a brilliant cost-effective marketing solution. As a sign rider, potential buyers can view the listing from their cell phone or laptop without having to even make a call. Getting more people to your website not only means more exposure for the property, it also enables you to easily track your marketing efforts by viewing the site statistics.

IPWs are easy to create because they are linked to IDX and therefore pull the required information from the existing MLS listing. Active Website offers multiple templates for IPWs with themes which appeal to lower, mid-range, and higher-end properties. There are also completely unique domain names available (e.g. www.123mainstreet.com) that will still incorporate all the branding details and technology from the main website.

Check out this Wright-Kingdom listing: http://www.wkre.com/1498