The Group Inc., one of our Enterprise Network Members, based out of Northern Colorado, feature an outstanding online video presentation for their Annual Forecast on their website http://www.thegroupinc.com.

The high quality video is professionally edited and features graphics, voice-overs, high definition color, music, and sound effects. The many speakers on the video are presented in attractive postures with pleasing lighting. All of these things matter! Besides the statistical information and news about the Real Estate Markets, the video highlights residential and business communities, commercial projects and outdoor recreation activities that make the presentation very appealing.

Video is a very effective means of communication that can be utilized at many levels. From more simpler presentations like Property Videos and agent introductions, to more highly involved productions like The Group’s Forecast, the possibilities are endless.

Do you know the value of video? Check out these statistics about the growth of online video:

• 123 million Americans viewed online video at least once a month in 2007
• 27% of online video viewers watch news at least once a week
• 66% of video viewers have watched online video ads and 44% have taken an action on what they had seen
• 76% users tell a friend about a video they have seen

Video really excites the viewer into taking action–whether seeking more information, visiting the community featured or scheduling a showing of a home. Be sure to check out The Group’s video, but be careful, you just might be compelled to relocate to Northern Colorado!