We want to highlight Enterprise Network member, Wright-Kingdom Real Estate, for their usage of Individual Property Websites (IPW’s) technology. The Boulder, CO-based company uses the technology for nearly 95% of their listings! They really leverage this technology by promoting the URL with the use of sign riders and in all of their marketing material. See http://www.wkre.com/1498, you will experience the effectiveness of this marketing strategy. IPW’s are also linked to from the corporate site as well as Individual Agent Websites.

The IPW’s allow potential buyers to find out loads of information about a property. Included are larger photos, supporting documents, tons of content, as well as the listing agent photo and contact info. Users can also “Set Up a Showing,” access the mapping technology, add the property to their favorites, use the mortgage calculator, send the listing to a friend and so on.

The Individual Property Websites are easy to create because they are linked to IDX – pulling the information from the MLS listing. In addition to the MLS data, you can add additional property content as noted above. There are multiple IPW templates available with themes which appeal to lower, mid-range, and higher-end properties. There are also completely unique domain names available (e.g. www.123mainstreet.com) that will still incorporate all the branding details and technology from the main website.

All of this technology is built into the Enterprise Suite of technology allowing a single platform to serve the broker and all agents.