“One of the smartest moves you can make for 2008 is to create a single-property website for every one of your listings. The cost is minimal and the benefits are substantial.”

- Denise Ross, INMAN contributor

Once again we want to highlight the importance and effectiveness of the use of Independent Property Websites (IPWs). Besides being a powerful lead conversion tool, they are a brilliant cost-effective marketing solution. As a sign rider, potential buyers can view the listing from their cell phone or laptop without having to even make a call. Getting more people to your website not only means more exposure for the property, it also enables you to easily track your marketing efforts by viewing the site statistics. (more…)

The Group Inc., one of our Enterprise Network Members, based out of Northern Colorado, feature an outstanding online video presentation for their Annual Forecast on their website http://www.thegroupinc.com.

The high quality video is professionally edited and features graphics, voice-overs, high definition color, music, and sound effects. The many speakers on the video are presented in attractive postures with pleasing lighting. All of these things matter! Besides the statistical information and news about the Real Estate Markets, the video highlights residential and business communities, commercial projects and outdoor recreation activities that make the presentation very appealing. (more…)

We want to highlight Enterprise Network member, Wright-Kingdom Real Estate, for their usage of Individual Property Websites (IPW’s) technology. The Boulder, CO-based company uses the technology for nearly 95% of their listings! They really leverage this technology by promoting the URL with the use of sign riders and in all of their marketing material. See http://www.wkre.com/1498, you will experience the effectiveness of this marketing strategy. IPW’s are also linked to from the corporate site as well as Individual Agent Websites. (more…)

The Kentwood Companies, a member of the Enterprise Network, has been recognized as metro Denver’s fourth largest residential real estate company by the Denver Business Journal (DBJ) based on real estate sales volume. In the DBJ’s most recent “Book of Lists” published on December 21, 2007, The Kentwood Companies, comprised of just three offices in the metro Denver area, was ranked number four with nearly $1.4 billion in total sales volume representing a total of 2,753 real estate transactions with an average sales price of more than $500,000. (more…)

About 1,500 people (wow!) attended The Group, Inc.’s annual Real Estate Forecast on Monday, February 4, at the Budweiser Events Center. Chairman, Chuck McNeal, presented the predictions for 2008.

Here is an overview:

“Continued low interest rates, projected growth in employment, and quality of life throughout this part of the state will continue to be the drivers of real estate sales. These economic indicators, along with rising residential rents and falling vacancy historically indicate an improving market. Inventory will continue to balance throughout Northern Colorado as builders limit their supply, and foreclosures are absorbed. (more…)