Marc Davison from 1000WattBlog proposes these questions to ask yourself when considering your business and the way you are presenting your offerings:  

• Is it still as effective as it once was?
• Can it be more effective?
• Whose best interest does it serve?
• Is this idea unique to me?

Davison, instead of sending out a self-serving marketing postcard with a “Just Sold Another One” message, sent a “Welcome to the Neighborhood” card introducing the new family to the other home owners in the area. This simple, yet effective marketing approach goes beyond marketing and serves the new home owners as well as the agent.

In what ways can you utilize new technology that are effective, in the interest of serving the consumer and the agent, and unique to your vision for your brokerage?