Erik Hersman from Future of Real Estate Marketing writes,

“Most real estate professionals don’t want to really master the technological tools they need to be successful online. The ones who do want to learn to communicate on the web will be successful primarily because most their counterparts are going to try and take shortcuts that simply don’t work.”

Can you commit 15 minutes each day to learn about some aspect of the new Real Estate Technology?

Ten years worth of research from CAR, NAR and others reveals what consumers most want from online Real Estate sites:

1. Listings
2. Home value information
3. Community information

Surprised? Probably not.

Come back to basics during the slump. This is the perfect time to clean up and get clear. How will you give your future clients what they want? What is most important to you? How would YOU start a search for Real Estate? And once a website grabbed you, what kind of service do you expect from the agent? Timely and clear communication? Indepth knowledge of the “little things” in a community? How will you communicate that you are the one who knows the best little bakery or dry cleaners in the neighborhood?

How is your presence on the web conveying your business and meeting the top (3) needs of the consumer? Once you are clear and have the Real Estate Technology solutions in place, streamline your marketing ads to prompt ACTION by telling consumers to search your site.

You could start with one of these: Active Earth Map-Based Search , Active Comments, Active Blog Solutions, or Active Video Solutions.