The concept of Team Blogging is really interesting.  Because a good blog takes a serious investment of time and effort, and the best ones are updated are almost daily, a lot of agents have been slow to adopt this innovative marketing tool as a way to increase web traffic to their site and, as a direct result, grow their own businesses. 

Team blogging is a whole different ballgame.  By creating a Team Blog for your brokerage, and asking or requiring your agents to contribute, you will be accomplishing several goals. 

One: you will be increasing traffic to your company’s website through the fresh, directly related content that contains the Search Engine terms that people are using to find both agents and properties.

Two: you will be driving that traffic to those agents who directly contribute - the effort reaps the reward, but also contributes to the common good of the team.

Three: you will be furthering your brand’s value by giving your agents a voice for their professional personalities.

Check out this Team Blog created by South Florida Brokerage EWM.   You will see that they have several new posts a day created by their agents.  This makes for a great read, and a place where both locals and those interested in property in their area will re-visit for news about what is going on in their area.

Because they have spread the workload among many, it doesn’t feel as heavy, and the combination of voices, the variety of information, and the good writing in general is really impressive.  Couldn’t your brokerage do this same?

What have YOU done to grow your business lately?

*Thanks to the ever-brilliant 1000watt blog for the link, and the inspiration!