Still a bit hungover from R/E Connect…and inspired!
August 8, 2007
R/E Connect was information overload central - 3 days packed with 2.0 frenzy - and why the Real Estate industry needs to get on board.
The Active Website team compiled a ton of notes, which we will be posting as we organize them, but most importantly, we confirmed this fast track The Enterprise Network Team is on - moving our clients in the 2.0 direction while maintaining their core goals is what we have been focused on since launch. Encouraging Market Leaders to adopt new technologies hasn’t always been easy, but last week we heard it over and over again - if you don’t have map-based search, if you don’t have some means for user communication, if you’re not SEO efficient and Social Network enabled, you’re going to get left behind.
Wow, did we feel miles ahead of the pack. Having just introduced Active Comments, which allows buyers, sellers and agents to communicate online about specific properties - and with the recent launch of Active Video Solutions - providing Community, Lifestyle, Property, and Agent Vanity Videos, we were on top of everything that the experts were pushing!
And, upon our return, we put Active Blog into Development. A branded, customized blogging solution, our clients will have the opportunity to take advantage of the exposure and SEO afforded by individual and team blogs.
So we bruised a liver or two in San Francisco, we have loads of catching up to do, and we could really use a few more hours of sleep - it’s all worth it to know that we’re not only on the right track, we’re driving the train!
-Stacie


