Active Website’s 2nd Annual Enterprise Network Conference has been scheduled! The conference will be held in the beautiful mountain resort town of Breckenridge, Colorado. Just a short drive from the city of Denver, Breckenridge provides a picturesque setting for what we hope will be an invaluable learning opportunity for our Enterprise Network Members. The event is open only to Members of the Active Website Enterprise Network.

When: October 9-10, 2008

Where: Beaver Run Resort in Breckenridge, CO

The conference will focus on the major technology trends in the market today and how Enterprise Members can incorporate those into their business. (more…)

Will you be in San Francisco for the annual Inman Conference? Several members of the Active Website team will be attending and would love to meet with you. 

If you are going to be there and would like more details or would like to schedule a time to meet with us, please contact John Sable, Enterprise Team Leader, at johns@activewebsite.com. (more…)

With the continuing demand for Eco-friendly products and services, one company is taking steps to educate Real Estate Industry
professionals. EcoBroker is the first and only green educational curriculum and certification for licensed real estate professionals.

The goal of EcoBroker is to help Real Estate agents stay informed and up to date on the growing green real estate market and the benefits it provides. It helps expand an agent’s knowledge about the increasing green trends and how they can incorporate them into their business so that they can build on this potential market base. (more…)

We want to highlight Enterprise Network member, Wright-Kingdom, for their usage of Individual Property Websites (IPW’s). The Boulder, CO-based company uses the technology for nearly 95% of their listings! They post the URL (see http://www.wkre.com/1498) as a sign rider for almost every home for sale, inviting potential buyers to the company’s website for more details. The IPW’s are also linked to from the corporate site as well as Individual Agent Websites.  (more…)

Given today’s technology, providing the real estate consumer with what they really want shouldn’t be a problem. Today’s consumer wants to be able to go online and search for properties, view property details, photos, maps, and neighborhood information with the click of a button. The Internet has given consumers the ability to do numerous searches on their own and conduct their own preliminary research before even deciding on a real estate agent. What do consumers see when they visit your website? Do they find a functional, easy to navigate, informational resource or do they leave just as fast as they arrived because they have to ‘become a lead’ before they’ll get any information out of you? After all, it really is all about them.

Maybe we can all learn something from this: http://www.wellcomemat.com/video/6DF8FF1C76

Surface Computing – is this technology coming to a Real Estate office near you? Microsoft has announced its release of a new, ambitious technology they call ‘surface computing.’ Check out the table computing platform at http://www.microsoft.com/surface/index.html.

How can this technology change how we do business? Imagine you have a potential client coming from out of town and you schedule a one hour meeting at your office to see what’s available in the their price range. When they arrive you sit down at the Table PC and start pulling up property searches. As you search you can pull up endless photos and videos of multiple properties all at the same time. This is a truly a unique real estate experience and its available today! (more…)

Ever thought of buying property in another country? Chances are, whether it’s a dream or a reality, many of us have.  But where can you go to look for properties in another country and find what is currently on the market? Understanding the importance of meeting the needs of the growing global marketplace, Active Website has started syndication to properazzi.com, expanding the worldwide reach for our Enterprise Network members.

Why properazzi.com? (more…)

In today’s competitive marketplace it’s more critical than ever to be tracking your marketing campaigns. You need to know where you are placing your dollars, as well as your call or prospect acquisition costs. In all the years we have been providing consulting to the Real Estate industry, we are still surprised at the lack of tracking and monitoring. As a result, here are some best practices that we recommend. The web has made it easy to track campaigns, but the key is having the right tracking infrastructure in place first. Let’s look at a scenario. (more…)

We just returned from a training at Rubloff, one of our Enterprise Network members out of Chicago. We introduced the Active technology to over 100 powerful agents. Throughout the week, the most frequently asked questions were about the Agent Rebrandable Websites, so we wanted to address this important topic here. (more…)

Here we go! Century 21 Real Estate LLC just launched a branded Channel on YouTube (http://www.youtube.com/century21). Featuring candid, “emotional” open home tours with sellers and agents doing interviews and voiceovers, the videos are right in synch with the changes we are seeing in Web 2.0. The company is featuring a contest for submissions, with online voters choosing the winners.

The landscape of marketing is changing fast. Your listings are modern day content, and in order to get the most of the Web 2.0 environment you need to distribute this content in as many ways as possible. The work only begins when you shoot the footage. You need to have a local, regional, national and international network for your distribution. (more…)