It’s Friday, which means another video presentation from the Active Community. This week’s focus is based on a very important topic in the technology industry – understanding the search demand curve. For those of you not familiar with this term, it is a way for you to assess your keyword ranking. Being aware of the specific terms that are driving users to your site is essential in creating a successful SEO plan. Not only that, but these keywords are a great way to increase quality content on your site as well. For more information on establishing quality content, make sure to check out previous Active Community postings, Content is King and Understanding Duplicate Content.
The following video presentation gives an overview of how the search demand curve works and how you can use it to leverage more traffic to your site.
It was a long shot, to say the least. When I first read the mass email suggesting we form an Active Website dodgeball team, I’ll admit I had my doubts. While I’m lucky enough to be working with some of the most dedicated and talented programmers and designers in the business, the idea of us uniting to compete in some physical task made me alternately laugh and cringe.
I’ll start by telling you that I’m a designer at Active Website. I have an art degree, which is pretty much a signed denouncement of athletic ability. And I don’t want to speak out of turn about my co-workers, but the fact that some of our best jokes involve SQL statements leads me to believe that most of us boast little physical prowess outside of being able to hit Ctrl and F5 with the same hand (I use my thumb, which I’m told is cheating).
Ebby Halliday, founder and chairman of the board for Ebby Halliday Companies, traveled from Dallas, TX to New York City to make an appearance on The Huckabee Show that aired last Saturday on the Fox News Channel. Ukulele in hand, this soon to be 99-year-old woman didn’t miss a beat.
Ebby went on former Arkansas Governor and presidential candidate’s talk show to discuss the company’s 65th anniversary, her real estate journey and her book, Ebby Halliday: The First Lady of Real Estate. Having yet to retire, Ebby has been influential in the real estate industry.
Ebby’s guest appearance was reported as the highest rated segment from that night’s show and the responses have been pouring in ever since.
Below is a video clip from last weekend’s show in case you missed it.
Today marks the second installment of our Active Community blog series. We’d like to take this time to expand on last week’s discussion, Content is King, by talking about the importance of understanding duplicate content. As we know, unique and relevent content is crucial in establishing a strong SEO presence in terms of Google and other search engines, but we need to take a deeper look at this particular issue. With properties being listed on multiple MLS sites with similar content, what can we do to establish ourselves as the authoritative source?
Understanding how to set ourselves apart from the competition through content will help increase SEO and traffic to our sites. Watch the following presentation to hear more on this topic and to find examples of what we can do to outrank our competitors.
Active Website is proud to announce the release of the Active Community video series. With so many advancements happening in our industry, we want to be able to better serve our customers by providing presentations centered on these changes.
Below is an introductory video that discusses the topics we will be covering over the next 5 weeks. The videos that follow this presentation will expand on search objectives and will go into detail on how to drive more traffic to your site.
To kick the series off, today we are presented a video tutorial that stresses the importance of content. We talk about this a lot, but content is necessary for an effective SEO plan. As you’re watching this presentation, we really want you to pay attention to the ways the mentioned sites are developing unique content. After you watch this, it is our hope you’ll take a closer look at how you’re promoting not only your broker websites, but your properties as well.
This video will cover the following topics as they relate to content:
