How are you handling your website leads with increased buyer demand?

May 14, 2012

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(Retweet this article!) It’s springtime – a time when buyers and sellers start emerging from their winter slumber. This seems especially true this year with the low prices and lower interest rates we’re seeing in the real estate market.

Warren Buffett proclaimed that this is the time to buy real estate and many of our members are seeing a wave of buyer demand already. In fact, Enterprise Network member Charles Reinhart Company Realtors saw home sales for this January and February increase by 46% compared to 2011!  Ebby Halliday Realtors has also blogged about the increase in sales year over year and Wright Kingdom Real Estate has also seen a rise in home sales.

With home sales on the rise, people are beginning to change their attitude towards buying a house. In order for your agents to cater to the needs of their buyers and sellers, it is critical to have a good system in place for handling the leads coming in from your website.

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One Last Show

May 10, 2012

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At the Zucker household we have a set routine where my little girls and I watch one last episode of one of their favorite shows with a (huge) fruit plate before mommy takes them to bed.

Last night, during the commercials, a Starbucks logo came up as one of the sponsors. Mya, my 4 year old, shouts “Starbucks!” As a dad, my immediate reaction was how proud I am of my smart girl, quickly followed by the realization that we must be visiting Starbucks too often.

I asked her “What is Starbucks?” and she quickly replied “Cake Pop!” If you are unfamiliar with these, they are little cake bite sugar rushes on a stick that are really quite great, but I am not sure are worth the time on the treadmill.

The point is though that while I was first impressed that she had recognized the brand by its logo, I now realized that she recognized the logo for the love of their product.

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Introducing Danberry Realtors Mobile App!

May 2, 2012

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We’re happy to announce that the Android app for Danberry Realtors is now available! The app is free to the public and offers a variety of different search options, making it easier for customers to search for Toledo homes for sale while on-the-go. Search functionality available through the app includes:

Journey Search: Journey Search allows customers to view properties within close proximity to their current location.

Exploratory Search: An extension of Journey Search, the Exploratory Search feature continues to update available properties as a customer travels.

Perimeter Search: Through this feature, customers can draw boundaries on the map view, allowing them to only view available homes within the perimeters of their search.

Scope Search: An augmented reality search, Scope Search displays property information on the mobile device when a customer aims their phone’s camera down a street. Information on available properties appears in a pop up for easy viewing.

In addition to the interactive search functionality, the app also syncs to each Danberry customer’s account area, ensuring saved data is accessible on their mobile device as well as danberry.com.

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Okay, I’m on Pinterest…Now What?

May 1, 2012

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(Retweet this article!) Since Pinterest opened its doors to the public several months ago, real estate professionals have been flocking to the site to see what the hype is all about…and it’s proved to be everything we hoped for and more.

Now the third most popular social networking site, Pinterest has already hit 11.7 million unique monthly visits. Even better, the majority of the users visiting the site are hoping to find inspiration for their next dream home, interior decorating ideas and more. (A great fit for the Real Estate Industry, don’t you think!?)

Still not convinced you should join? Check out our infographic outlining the success of Pinterest so far.

To share this infographic on your blog, copy and paste the embed code above.

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Enterprise Network Members Recognized in RIS Media’s 2012 Power Broker Report

April 30, 2012

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(Retweet This Article!) In the April issue of RIS Media Magazine, Ris Media released their 24th Annual Power Broker Report that gives a detailed break-down of year-end production numbers for the 300 most successful real estate companies nationwide. We were proud to announce that 10 of our Enterprise Network members made this list from the nearly 1,000 real estate companies from around the country that responded to the survey.

The accompanying article, “2012: The Break-Out Year?” discussed many of the traits of Power Brokers and why they were able to succeed in the turbulent market. Many of the examples focused on the brokerages adaptability and ability to creatively cut costs, including restructuring of office spaces. It also discussed how many actively invest in marketing, technology, recruiting and training for their agents and staff. These are common traits among The Enterprise Network and we are incredibly proud of the work and commitment all members make on a daily basis to remain leaders in their markets.

In the table below, you can view the 10 Enterprise Network that made this list and their rankings, along with transactions and sales volume. (Retweet This Article!)

Company Trans. Rank Sales Rank Transactions Sales Volume Total Offices Total Agents
Baird & Warner 12 17 14,489 $3,043,250,781 22 1,442
Ebby Halliday Realtors 15 12 12,887 $3,826,197,553 30 1,397
Murney Associates Realtors 102 169 3,916 $530,030,152 5 445
The Group, Inc. Real Estate 117 110 3,4771 $871,752,956 6 513
Skogman Realty 136 182 3,151 $495,969,414 5 221
Danberry Realtors 174 251 2,692 $330,236,000 5 222
The Hasson Company 179 105 2,618 $894,957,564 6 193
Kentwood Real Estate 204 84 2,352 $1,122,053,866 3 162
McEnearney Associates, Inc. 213 69 2,277 $1,332,974,126 5 215
Charles Reinhart Company 216 174 2,267 $518,888,333 6 170

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